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GameStop is facing a bold proposal from Matt Cole, CEO of Strive Asset Management, who has urged the company to convert its cash reserves into Bitcoin. In a letter addressed to GameStop Chairman and CEO Ryan Cohen, Cole suggests that Bitcoin could redefine GameStop’s financial strategy and position it as a market leader.
Strive’s Proposal: Bitcoin as a Treasury Asset
- Strive Asset Management, co-founded by Vivek Ramaswamy, has recommended that GameStop invest its nearly $5 billion cash reserves into Bitcoin.
- The firm argues that Bitcoin is now the “hurdle rate” for capital deployment, making it a superior long-term store of value.
- Cole states that GameStop has a chance to become the leading Bitcoin treasury company in the gaming industry.
GameStop’s Financial Position and Strategic Moves
- Over the last two years, GameStop has reduced operating losses and generated income from its cash reserves, helping stabilize its balance sheet.
- The company has reportedly explored alternative investments, including Bitcoin and other digital assets.
- Strive, which holds GameStop shares through its ETFs, sees Bitcoin as a hedge against inflation and an opportunity for capital appreciation.
The Trend of Public Companies Holding Bitcoin
- GameStop would not be the first company to allocate reserves to Bitcoin. MicroStrategy, Semler Scientific, and MARA Holdings have already adopted this strategy.
- Companies that have bought Bitcoin have seen stock price rallies and greater capital-raising opportunities.
- Strive advises GameStop to avoid other cryptocurrencies and focus only on Bitcoin while leveraging capital markets for potential funding.
Final Thoughts
The letter concludes with Strive praising GameStop’s recent business decisions, such as closing unprofitable stores and rejecting diversity, equity, and inclusion (DEI) programs. While it remains to be seen how GameStop will respond, this proposal could mark a significant shift in how businesses approach capital reserves in an evolving financial landscape.

This article reflects the opinions of the publisher based on available information at the time of writing. It is not intended to provide financial advice, and it does not necessarily represent the views of the news site or its affiliates. Readers are encouraged to conduct further research or consult with a financial advisor before making any investment decisions.